Promotion Emerging Organization

Question: Describe about the Report of Promotion Emerging Organization. Answer: Juicebox is an emerging organization, dealing with the production and sale of a variety of fresh, natural as well as artificial juices, in Osoyoos of Britain. Although the organization is gaining wide recognition among the masses, it will fail to thrive in the highly competitive market, unless it adopts the most effective promotional strategies. The organization has decided to initiate a dance competition, under the children as well as the youth category, as part of the promotional campaign of the products (Lu et al., 2013). However, through this, the organization needs to put across the uniqueness and benefits of its products, via the three main promotional elements discussed below: Media Vehicle Recommendation: The concept of media marketing is not new, though new, innovative techniques can be employed for implementing the same. Since the organization intends to give a call for the dance competition arranged for product promotion, its target audience will primarily consist of the children aged between 5 to 12 years, and the youngsters aged between 18 to 15 years. Considering the situation, the most effective media tools will be the broadcast media and the radio stations (Miller, 2016). Juicebox products can be promoted along with the call for the dance competition via the channels popular among the kids, such as Cartoon Network and CBeebies. However, for attracting the attention of the young consumers, the radio stations can be utilized, and the stations mainly playing pop music should be chosen. In case the expense of promoting via national network proves to be a little bit expensive, the marketing team can also incorporate social media tools, such as Facebook or Twitter, that are far more cost effective. While promoting via social media tools, Juicebox must consider the importance of creativity and innovation, as these help in making the promotion far more appealing to the consumers. For example, while promoting the products, it would be interesting for the consumers, if Juicebox shows an advertisement, where the child is participating in the dance competition,andafter he is tired, he is drinking the juice products offered by Juicebox. This will help in drawing the attention of the consumers (Powell, 2013). Besides, while the dance competition is going on, the Public Relations strategy could be an effective media tool, for promoting how the products became an instant success among the creative and fitness-minded participants in a while (Bova, 2014). Creativity and Design: The design of the strategy plays an important role in determining the extent to which it can gain popularity among the masses. The creativity and design as well as the logo to be adopted by the organization must be appealing to the target audience, and it must necessarily signify the brand message, the organization intends to communicate. The name of the dance competition should be innovative, directly linked to the product to be promoted, and yet at the same time it should be quirky and innovative too. Hence, the name of the competition can be Drink and Dance, that is not only catchy, but also involves a sense of fun, energy and enthusiasm (Leonidou et al., 2013). The dance competition can be arranged in two categories- the one for the children and the other for the college-goers. Accordingly, the dance competition can be organized in different reputed schools and colleges of the city. The placards and posters that will be used for promoting the dance competition, can use the image of children and youngsters drinking the nutritious smoothies, and getting instant energy for the dance competition. Besides, the promotional theme that should be used must involve a sense of good health, fitness and energy, or precisely the attributes that Juicebox intends to promote. Hence, accordingly the children will be asked to dance to the beats of the Pop music and Freestyle (Mints Currim, 2013). Media Budget: The budget, that is the estimated total amount, that is expected to be incurred in the process must be considered here. The total expense involved for promoting the dance competition via television shows will be approximately $1,400, while the expense involved for promoting the same via television shows and social media channels will sum up to $4,000 (Cavander et al., 2015). Besides, for organizing the dance competition shows on the premises of the schools and colleges, and for hiring judges as well as event managers, an approximate amount of $7,000 will be incurred (AdemmerDreher, 2014). Though the total expense involved in the implementation of the plan can be quite high, it can be expected that the implementation of the promotional plan will be able to promote the products in an effective way, boosting the sales of the products, rendering greater recognition to the organization. Reference List: Ademmer, E., Dreher, F. (2015). Constraining Political Budget Cycles: Media Strength and Fiscal Institutions in the Enlarged EU.JCMS: Journal of Common Market Studies. Bova, A. T. (2014).U.S. Patent No. 8,739,203. Washington, DC: U.S. Patent and Trademark Office. Cavander, D., Nichols, W., Vein, J., Hanssens, D. (2015).U.S. Patent Application No. 14/678,800. Leonidou, C. N., Katsikeas, C. S., Morgan, N. A. (2013). Greening the marketing mix: do firms do it and does it pay off?.Journal of the Academy of Marketing Science,41(2), 151-170. Lu, X., Ba, S., Huang, L., Feng, Y. 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