Strategic Thinking for Forest Policy and Economics-myassignmenthelp

Question: Discuss about theStrategic Thinking for Forest Policy and Economics. Answer: SWOT Analysis of Mcdonalds The Mcdonald's company is a highly popular fast food company in America. The company has more than 36,528 restaurants across 119 countries of the world. By the end of 2017, 81 percent of the organization's restaurants were owned and operated by independent franchisees (Yuece, 2012). In order to understand the strategic insights of the company, SWOT analysis has been performed. Strengths Strong global brand: The consumer loyalty, as well as the brand equity of the McDonald's Company, is high. The company is considered to be one of the most recognizable brands in the world. One of the chief reasons behind the popularity of McDonalds is that the company ensures the same taste of its fast food products and ambience no matter where the restaurant is situated across the globe (McDONALD, 2016). Along with that, the company also incorporates cultural diversity in its food. Diversified Income: Considering the fact that the company is located at 1200 countries across the world, the total earning of the McDonalds from the different countries tends to offset one another. For instance, when the sales of the country were decreasing in U, the company was able to maintain its total revenue by imposing strategies that enhance its sales in Africa. Weaknesses Negative publicity: Considering the fact that the company sells fast foods that are loaded with curbs, salt, sugar and fats, McDonald's has been criticized several times for promoting unhealthy food habits. Moreover, the documentary Super Size me documented an individual whose health deteriorated due to consumption of McDonald's food products (Kajanus et al., 2012). High Employee turnover: The employee turnover rate of the company has increased due to low payment by the organization. Since the company is employing unskilled employees for low payment, the cost of training is high. Opportunities Upgraded Menu: In order to enhance their number of consumers and ensure consumer loyalty, the company has recently introduced new items in their menu like Sirloin Burgers and Artisan Chicken. Moreover, the company should also strengthen its position by diversifying its product in the beverage industry (McDONALD, 2016). Expansion Plans: The Company should expand its market in the Asian zone since the fast food market of Europe and Australia has got highly saturated. Threats Health conscious consumers: The trend of leading a healthy lifestyle is high in developed countries. Considering the fact that majority of the companys outlets are located in developed countries, it can be considered as a potential risk. Competition: The Company is facing high competition in local, regional as well as international market. Some of its crucial competitors include Burger King, Wendy's, Subway and KFC. Identification of three strategic insights McDonald's must expand its business in the developing countries of Asia to ensure to cope up with its competitors. The company must focus on the up gradation of its menu list in order to deal with the increasing demand for a healthy lifestyle among its consumers (Kiron et al., 2012). The management of the company should recruit experienced and skilled employees by paying them their demanded amount of money. Importance of Strategic insights The mentioned recommendations are strategic insights because it will help the organization to develop effective strategies in order to mend its loopholes. While the expansion of its business will results in enhancement of its revenue, recruiting skilled staffs will lower the cost of its training programs. Reference List Kajanus, M., Leskinen, P., Kurttila, M., Kangas, J. (2012). Making use of MCDS methods in SWOT analysisLessons learnt in strategic natural resources management.Forest Policy and Economics,20, 1-9. Kiron, D., Palmer, D., Phillips, A. N., Kruschwitz, N. (2012). What managers really think about social business.MIT Sloan Management Review,53(4), 51. McDONALD, M. A. L. C. O. L. M. (2016). Strategic marketing planning: theory and practice. InThe marketing bookRoutledge, 108-142 Yuece, I. (2012). SWOT Analysis of McDonalds and Derivation of Appropriate Strategies, 22-27